Performance Creative Studio

Creative
That Prints.

We don't make ads that look pretty — we make ads that move money. Direct response video, VSLs, and creative testing engineered for one outcome: profitable scale.

Start a Project → See How We Work
2.4M+
Hours of Footage Cut
7×
Avg. Hook Win-Rate
48h
First Cut Delivered
0
Wasted Iterations
VSL Production UGC Ads Direct Response Hook Engineering Creative Testing Storyboarding Video Editing Post-Production VSL Production UGC Ads Direct Response Hook Engineering Creative Testing Storyboarding Video Editing Post-Production
What We Do

A studio built around one job — making video creative that ships, tests, and scales.

Every deliverable goes through the same filter: would we run it with our own money? If not, it doesn't leave the studio.

01 /
VSL Production
Long-form video sales letters built for paid traffic. Script architecture, on-camera direction, editing, and B-roll integration — engineered so the viewer cannot stop watching.
Avg. Length 20–45 min
02 /
Short-Form & UGC
15s, 30s, and 60s assets for Meta, TikTok, and YouTube Shorts. UGC sourcing, native-feel editing, and hook variations designed to win the scroll within the first second.
Per Sprint 20–40 Variants
03 /
Hook Engineering
The first 3 seconds is 80% of the work. We build hook libraries — pattern-interrupts, curiosity gaps, callouts — then test them systematically against your control until something breaks the ceiling.
Tested Weekly 60+ Hooks
04 /
Creative Strategy
Before a single frame is cut: angle research, competitive teardown, mechanism mapping, and avatar work. Strategy precedes craft. Otherwise you're just producing beautiful losers.
Engagement Retainer
05 /
Iteration & Scaling
Once a winner shows up, we don't stop — we extract its DNA. Variants, derivatives, format swaps, hook swaps. Squeezing every last impression out of a proven concept before fatigue kicks in.
Refresh Cycle Weekly
By the Numbers

We talk in metrics, not awards.

3.2×
Average CTR Lift
Across creatives that replaced existing controls in the first 30 days.
−41%
CPA Reduction
Median drop in cost per acquisition once winning hooks scale.
48h
First-Cut Speed
From brief approval to first deliverable. Iterations on top of that.
12+
Verticals Cut
DTC, info-products, supplements, SaaS, finance, mobile apps — we know the lanes.
94%
Client Retention
Clients who stay past the first 90 days stay for at least a year.
∞
Revisions Cap
If it isn't ready to scale, it isn't done. We don't count rounds.
How We Work

From brief to winner,
in 5 steps.

No mood boards. No hand-wavy "discovery phases." A repeatable system to take any product from raw brief to a creative that can carry six-figure daily spend.

Step 01

Strategic Brief

We dissect the offer, the avatar, the mechanism, and the existing control. Output: a single page that tells us exactly what creative needs to do — and what it must avoid.

Step 02

Angle & Hook Lab

We generate 20–40 hook angles, then narrow to the 8–12 with the highest curiosity quotient. Each one gets a script outline before any camera turns on.

Step 03

Production & Edit

Whether UGC sourced from our talent pool or full studio production, every cut is paced for paid traffic — not for the editor's portfolio.

Step 04

Launch & Measure

Variants go live in structured tests. We watch retention curves, CTR, hold rates, and CPA — not vanity engagement. Data informs the next round, not opinions.

Step 05

Scale the Winner

When something breaks the ceiling, we extract its DNA: hook swaps, length variants, format derivatives. We squeeze every drop before creative fatigue sets in.

Why Clients Stay

Built for advertisers, not viewers.

a

We obsess over the first 3 seconds.

Most agencies sweat the climax. We sweat the hook. If the viewer doesn't stay, nothing else you do in that creative matters.

b

We measure ourselves on your CPA.

Not on impressions, not on engagement, not on shares. If your acquisition cost doesn't drop, we haven't done our job.

c

We ship like an in-house team.

Slack-fast feedback loops, weekly delivery cadence, and edit decisions made by people who actually understand paid traffic.

The Studio

Operators first. Editors second.

62.373.426 Mateus Trigueiro Macedo was founded by people who actually ran campaigns before they cut footage. We know what an editor's instinct costs when it loses to the data — and we know how to side with the data without making things ugly.

We work with a small, hand-picked roster: direct response brands, info-product companies, and operators scaling Meta, TikTok, and YouTube. If you sell something you can measure, we can build creative that moves it.

Founded
Brasília, 2025
Performance
Creative
Studio · BR

Have an offer that deserves
better creative?

Tell us what you sell and where you're spending. We'll come back within one business day with whether we're a fit and how we'd approach it.

scopecriativos@gmail.com → WhatsApp · (61) 9991-2108